AhSoon 阿順

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Some time ago, I’ve reported Sony (Sony Bravia - Ultimate paint job) is going to shock the world with thousands of gallons of paint blasted across it by fireworks as part of a multi-million pound campaign for the new ad.

After the long wait, Sony has announced its new commercial of the high definition Bravia LCD TV, the next generation of television. The project was pretty tough, especially at the cleaning part.

Our latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.

The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint!

The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.

Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin.

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Here’s the Awesome commercial, remember its not created by CG.

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You may wonder how it was done and here is the Behind the scenes footage

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Source: Gari Suta-GUTI - [Commercial] and [Behind the scenes]

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[Tags] Sony, Bravia, Sony Bravia, LCD TV, Glasgow, Scotland, Commercial, Video [/tags]

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