AhSoon 阿順

During the NASCAR season, I had a heck of a time keeping track of who was who, even on my 61-inch super-clear DLP-technology screen. Often I simply could not make out the cars’ numbers or logos.

Tony Stewart’s distinctive Home Depot car was an exception. I never had trouble spotting him, except when he was at the back of the pack and not on TV much. But after Stewart fought his way to the front, you couldn’t miss him.

Paul Ostasiewski, professor of marketing at Wheeling Jesuit University, ranks the five best-looking cars from a sponsor’s view. He has been studying all this and has some suggestions to maximize the $15-20 million per year a sponsor pays for its 200-mph billboard.

“A car’s paint scheme has to be designed so a major sponsor’s name can be easily read, particularly on television where it’s usually seen for a few seconds before cameras cut away to show another car,” Ostasiewski says
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View [Top 5 NASCAR Paint Jobs]

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